Vroom (a free suite of tools that encourages parents and caregivers to play an active role in a young child’s brain development)

Vroom - Research shows there is no better time to create a strong foundation for lifelong learning than the first five years of life. It’s during this period that the brain develops most rapidly. And the things that matter most for healthy brain development, like talking and playing, don’t require more time, money, or stuff.

Vroom believes all parents want what’s best for their children. So we joined with scientists, researchers, and parents to take the science out of the lab and put it in the hands of caregivers. Vroom provides science-based tips and tools to inspire families to turn shared, everyday moments into Brain Building Moments®.

The Bezos Family Foundation provided funding, and a lot of passion, because we believe that all parents have the potential to create a bright future for their children. Our goal is to share the science of early brain development in creative ways so all children have the chance to become thriving adults.